online persuasion

 
“Base-rate neglect”: a savvy online persuasion technique!
The base-rate neglect refers to "our inability to apply a statistical rule when faced with a counter-example containing...
“Fear Appeals” An online persuasion booster?
The art of online persuasion sometimes lies in small details. It is not only about selecting appropriate techniques to persuade...



How to Increase Online-Persuasion’s Blog Conversion Rate
This is a guest blog from Stefanos Karakasis: Stefanos is the marketing guy at Lean Startup Machine Rotterdam and founder...
“Autonomy”: a Super Persuasive Technique (+ 5 conversion tips!)
Autonomy is our innate and universal need to be causal agents of our own lives. Our perception of our autonomy influences...



Choice architecture & online persuasion
Choice architecture is all about creating the most persuasive context in which your visitors make their choice. Based on lots...
Should you use dynamic retargeting to boost your conversions?
Should you use dynamic (or personalized) retargeting to boost conversion rates? Scientific research suggests you should,...



5 effective, but controversial conversion tips
‘Conversion rate’… Online persuasion is ‘pretty often’ used as a means to boost the conversion rate. Moreover the effectiveness...
“Superformance” (online persuasion presentation)
Here is the presentation I gave at the Emerce Performance event in Amsterdam (Dec 1st): Superformance bart schutz - emerce...