online persuasion technique

 
“Choice paradox”: Is less really more? (+ 5 online persuasion tips!)
The paradox of choice or “choice paralysis” is an often cited online persuasion technique. It is one of the techniques...
“Base-rate neglect”: a savvy online persuasion technique!
The base-rate neglect refers to "our inability to apply a statistical rule when faced with a counter-example containing...



“Mimicry” Optimizing online conversion? Mimic your customers behavior!
Why does a sales rep always mimics my smile or my body posture? Well, that is because mimicry is a powerful persuasion technique" Mimicry...
“Self-Efficacy” = a highly competent persuasion technique (+5 conversion tips!)
Self-efficacy, is a person’s belief in his/her own competence. This personalized belief in our ability to succeed, affects...



“Autonomy”: a Super Persuasive Technique (+ 5 conversion tips!)
Autonomy is our innate and universal need to be causal agents of our own lives. Our perception of our autonomy influences...
“Peak End Rule” = conversion booster (+ 5 Persuasion Tips!)
The Peak End Rule is one of many online persuasion techniques you can use to exceed your online goals. The rule: We judge...



Should you use dynamic retargeting to boost your conversions?
Should you use dynamic (or personalized) retargeting to boost conversion rates? Scientific research suggests you should,...
Set completion
Psychological Theory: The more items we have, the more eager we are to complete the series. Application idea(s) for E-commerce...



Visualisation
Psychological Theory: Vision is the most important sense and most direct way to perception through a computer screen. Application...
Hyperbolic discounting
Psychological Theory: We discount the value of the later reward, by a factor that increases with the length of the delay....