Popular Posts
5 effective, but controversial conversion tips
‘Conversion rate’… Online persuasion is ‘pretty often’ used as a means...
The quest for Social Money!
More and more brands are creating an online community. Either on social networks...
"Autonomy": a Super Persuasive Technique (+ 5 conversion tips!)
Autonomy is our innate and universal need to be causal agents of our own lives. Our perception...
"Mimicry" Optimizing online conversion? Mimic your customers behavior!
Why does a sales rep always mimics my smile or my body posture? Well, that is because...
"Fear Appeals" An online persuasion booster?
The art of online persuasion sometimes lies in small details. It is not only about...
Tips & ab-tests
5 effective, but controversial conversion tips
‘Conversion rate’… Online persuasion is ‘pretty often’ used as a means to boost the conversion rate. Moreover the effectiveness of online persuasion techniques is often measured in terms of the improvement...
Tests Prove It: The Single Best Call To Action Color Is… Green!
Hopefully, you were preparing to start shouting at me after reading the title. If you weren't, you might be making some really...
5 effective, but controversial conversion tips
‘Conversion rate’… Online persuasion is ‘pretty often’ used as a means to boost the conversion rate. Moreover the effectiveness...
Book cover illusion: The 4-hour workweek.
The 4-hour workweek (from Tim Ferris) book cover has a really nice visual illusion to (subconsciously) influence you. Do you see it?
Hint:...