Presentations & Downloads

 

Keynote slides: Conversion Summit 2012 (Frankfurt, Germany)

Slides of the keynote that @tonwesseling and I presented at the Conversion Summit 2012 on The Wheel of Persuasion: Part I: Our online toolkit (Ton Wesseling) An overview of cool API-based tools to measure...
Keynote slides: Conversion Summit 2012 (Frankfurt, Germany)
Slides of the keynote that @tonwesseling and I presented at the Conversion Summit 2012 on The Wheel of Persuasion: Part...
Design for Persuasion (lecture @ Rotterdam University of Applied Sciences)
Slides of my guest lecture at the Rotterdam University of Applied Sciences:  Part I: Brain PersuasionOnline Persuasion...



Choice architecture & online persuasion
Choice architecture is all about creating the most persuasive context in which your visitors make their choice. Based on lots...
Brain Persuasion Presentation
Online Persuasion is dependent on how the brain works. Understand Attention & Perception, Ratio, Emotions and Decision Making,...



“Superformance” (online persuasion presentation)
Here is the presentation I gave at the Emerce Performance event in Amsterdam (Dec 1st): Superformance bart schutz - emerce...
“Supersuasion” (online persuasion presentation)
Here is the presentation I gave at the Emerce Conversion event in Amsterdam (April 14th): Supersuasion presentatie Bart...