A groupblog about “Online Persuasion” with a focus on persuading visitors to achieve certain goals online, such a buying products. The website is started in April 2011 as an initiative of Bart Schutz and Guido Jansen, but (to be) powered by many guest bloggers active in the field. Strategy, trends, case-studies and Tips & Trics is what we do on a daily basis. The underlying idea is to generate PR and authority for all writers and to be a great source of knowledge for each active participant.
Are you also a persuasion expert and do you believe in the power of sharing knowledge? Write along with us, and apply as an author!
Name Bart Schutz
Location Amsterdam, Netherlands
About Bart Schutz is an online strategist and conversion expert. He puts your (online) dialogue and relationship with clients and prospects in the centre of your online strategy and conversion optimzation efforts. Bart Schutz studied economic psychology, has a long usability history, was boardmember at Jungle Minds – Internet consultants, and independent since early 2008. In September 2009 Bart became partner and senior strategy consultant at Online Dialogue.
Follow Bart on Twitter or LinkedIn.
Guido Jansen is cognitive psychologist with a specialisation in online usability and persuasion. He is working in e-commerce since 2008 and worked on many (Magento) projects in the last years. With help of persuasion techniques he helps clients to improve their online conversion and advices on preventing common mistakes. He like to share his knowledge here, on his personal blog gxjansen.com and offline during training sessions, workshops and presentations.