Popular Posts
5 effective, but controversial conversion tips
‘Conversion rate’… Online persuasion is ‘pretty often’ used as a means...
The quest for Social Money!
More and more brands are creating an online community. Either on social networks...
"Autonomy": a Super Persuasive Technique (+ 5 conversion tips!)
Autonomy is our innate and universal need to be causal agents of our own lives. Our perception...
"Mimicry" Optimizing online conversion? Mimic your customers behavior!
Why does a sales rep always mimics my smile or my body posture? Well, that is because...
Can Defaults Save Online Privacy (or “How to cure a self-destructive law”)?
Since June 2012 our Dutch legislator enforced that we (the Dutch) “… provide explicit permission for storing or reading data on our devices. This approval has to be based on a free, specific and clear...Recent Posts
Can Defaults Save Online Privacy (or “How to cure a self-destructive...
Since June 2012 our Dutch legislator enforced that we (the Dutch) “… provide explicit permission for storing or reading...
"Choice paradox": Is less really more? (+ 5 online persuasion...
The paradox of choice or “choice paralysis” is an often cited online persuasion technique. It is one of the techniques...
Tests Prove It: The Single Best Call To Action Color Is... Green!
Hopefully, you were preparing to start shouting at me after reading the title. If you weren't, you might be making some really...
"Base-rate neglect": a savvy online persuasion technique!
The base-rate neglect refers to "our inability to apply a statistical rule when faced with a counter-example containing...
"Fear Appeals" An online persuasion booster?
The art of online persuasion sometimes lies in small details. It is not only about selecting appropriate techniques to persuade...
How to Increase Online-Persuasion's Blog Conversion Rate
This is a guest blog from Stefanos Karakasis: Stefanos is the marketing guy at Lean Startup Machine Rotterdam and founder...
Persuasion Techniques
"Choice paradox": Is less really more? (+ 5 online...
The paradox of choice or “choice paralysis” is an often cited online persuasion...
"Base-rate neglect": a savvy online persuasion technique!
The base-rate neglect refers to "our inability to apply a statistical rule when..."Mimicry" Optimizing online conversion? Mimic your...
Why does a sales rep always mimics my smile or my body posture? Well, that is because...
Theories & Research
"Fear Appeals" An online persuasion booster?
The art of online persuasion sometimes lies in small details. It is not only about...
Should you use dynamic retargeting to boost your conversions?
Should you use dynamic (or personalized) retargeting to boost conversion rates? Scientific...The quest for Social Money!
More and more brands are creating an online community. Either on social networks...
Tips & ab-tests
Can Defaults Save Online Privacy (or “How to cure...
Since June 2012 our Dutch legislator enforced that we (the Dutch) “… provide...
Tests Prove It: The Single Best Call To Action Color...
Hopefully, you were preparing to start shouting at me after reading the title. If you weren't,...5 effective, but controversial conversion tips
‘Conversion rate’… Online persuasion is ‘pretty often’ used as a means...
Presentations & Downloads
Keynote slides: Conversion Summit 2012 (Frankfurt,...
Slides of the keynote that @tonwesseling and I presented at the Conversion Summit...
Design for Persuasion (lecture @ Rotterdam University...
Slides of my guest lecture at the Rotterdam University of Applied Sciences: Part...
Choice architecture & online persuasion
Choice architecture is all about creating the most persuasive context in which your...