Popular Posts
The quest for Social Money!
More and more brands are creating an online community. Either on social networks...
5 effective, but controversial conversion tips
‘Conversion rate’… Online persuasion is ‘pretty often’ used as a means...
Book cover illusion: The 4-hour workweek.
The 4-hour workweek (from Tim Ferris) book cover has a really nice visual illusion...
Should you use dynamic retargeting to boost your conversions?
Should you use dynamic (or personalized) retargeting to boost conversion rates? Scientific...
Design for Persuasion (lecture @ Rotterdam University of Applied Sciences)
Slides of my guest lecture at the Rotterdam University of Applied Sciences: Part I: Brain PersuasionOnline Persuasion is dependent on how the brain works. The slides provide high level, though practical...Recent Posts
Design for Persuasion (lecture @ Rotterdam University of Applied...
Slides of my guest lecture at the Rotterdam University of Applied Sciences:
Part I: Brain PersuasionOnline Persuasion...
Choice architecture & online persuasion
Choice architecture is all about creating the most persuasive context in which your visitors make their choice. Based on lots...
Brain Persuasion Presentation
Online Persuasion is dependent on how the brain works. Understand Attention & Perception, Ratio, Emotions and Decision Making,...
Should you use dynamic retargeting to boost your conversions?
Should you use dynamic (or personalized) retargeting to boost conversion rates? Scientific research suggests you should,...
The quest for Social Money!
More and more brands are creating an online community. Either on social networks such as Facebook and Google+, or their own....
5 effective, but controversial conversion tips
‘Conversion rate’… Online persuasion is ‘pretty often’ used as a means to boost the conversion rate. Moreover the effectiveness...
Persuasion Techniques
Set completion
Psychological Theory: The more items we have, the more eager we are to complete...
Visualisation
Psychological Theory: Vision is the most important sense and most direct way to perception...
Hyperbolic discounting
Psychological Theory: We discount the value of the later reward, by a factor that...
Theories & Research
Should you use dynamic retargeting to boost your conversions?
Should you use dynamic (or personalized) retargeting to boost conversion rates? Scientific...The quest for Social Money!
More and more brands are creating an online community. Either on social networks...
Tips & ab-tests
5 effective, but controversial conversion tips
‘Conversion rate’… Online persuasion is ‘pretty often’ used as a means...Book cover illusion: The 4-hour workweek.
The 4-hour workweek (from Tim Ferris) book cover has a really nice visual illusion...
Presentations & Downloads
Design for Persuasion (lecture @ Rotterdam University...
Slides of my guest lecture at the Rotterdam University of Applied Sciences: Part...
Choice architecture & online persuasion
Choice architecture is all about creating the most persuasive context in which your...
Brain Persuasion Presentation
Online Persuasion is dependent on how the brain works. Understand Attention & Perception,...